Land Promotion
Land promotion can suit landowners with significant development potential who want to pursue planning without funding the planning process themselves.
Planning Before Sale
A land promoter works to secure planning permission or establish a development opportunity before the land is sold. The aim is to create a more valuable development opportunity for the landowner.
The Promoter Takes The Planning Risk
The promoter funds the planning application and associated costs at their own risk. The landowner does not have to provide the financial funding for the planning process.
Share The Result
If planning is successfully achieved and the land is subsequently sold, the promoter receives an agreed percentage of the sale proceeds. The exact arrangement is agreed before the promotion begins.
What Type Of Land Can Suit Promotion?
Promotion is generally more relevant where there is significant development potential and a longer-term planning strategy may be appropriate. Every site is different and suitability depends on its individual circumstances.
Where a site fits our requirements, Revive may be able to promote the land directly. If another specialist promoter is more appropriate, we can help identify a suitable alternative.
Option Agreement
An option agreement can provide a route for a landowner to agree a future sale with a developer while giving the developer time to pursue planning and establish whether the opportunity is viable.
Agree The Price Before Planning
The landowner and developer agree the terms of an option, including the purchase price or the basis on which the price will be calculated if the option is exercised.
The Developer Funds The Planning
The developer takes responsibility for funding and progressing the planning process. This means the landowner does not have to fund the planning application themselves.
A Defined Route To Sale
If the planning opportunity meets the agreed requirements, the developer can exercise the option and purchase the land in accordance with the agreed terms.
How An Option Agreement Works
An agreement is negotiated setting out the option period, purchase terms and the price or pricing mechanism.
The developer funds and pursues the planning process during the agreed option period, taking the associated planning risk.
If the agreed conditions are satisfied, the developer exercises the option and purchases the land under the agreed terms.
An option agreement can suit landowners who want a developer to take on the planning process and funding, while providing greater certainty around the basis of the eventual sale price. The commercial terms and suitability will depend on the individual site and agreement.
Developer Introduction
Not every site will be right for Revive to promote or take under an option agreement. Where another developer may be a better fit, an introduction can provide an alternative route forward.
Finding The Right Development Partner
A developer introduction is about matching the land with a developer whose requirements and approach may suit the particular site. The developer then assesses the opportunity and decides whether they wish to proceed.
When Can This Make Sense?
How It Works
We understand the land, its potential and the landowner's objectives.
Where appropriate, we identify a developer who may be a suitable match for the opportunity.
The landowner and developer can then discuss the opportunity and agree whether to proceed.
The important point: a developer introduction does not commit you to a sale or development agreement. It simply gives you the opportunity to explore whether the right developer exists for your land.
Planning & Development Consultancy
For landowners who are prepared to fund the planning process themselves and take the associated risk, working with a planning and development consultant can provide a route to pursue the opportunity while retaining the potential upside.
You fund the process. You take the planning risk. You retain the potential upside. Revive can act as your paid planning and development consultant, helping manage the professional process towards a planning outcome.
You Fund The Planning
The landowner pays the planning, consultant and other professional costs required to pursue the application. This means the financial risk of pursuing planning remains with the landowner.
You Take The Planning Risk
There is no guarantee that planning permission will be achieved. The landowner decides whether the potential opportunity justifies the cost and risk of pursuing the application.
Retain The Sale Proceeds
If planning is successfully achieved and the site is subsequently sold, the landowner retains the resulting sale proceeds rather than sharing them with a land promoter.
How The Consultancy Route Works
We assess the site's potential and discuss whether pursuing a planning application yourself may be appropriate.
Revive acts as a paid consultant, coordinating the planning and development process and working with the required professional team.
If planning is achieved, the landowner can then decide whether to sell, develop or pursue another appropriate route.
This route can suit landowners who have the capital available to fund the planning process, are comfortable taking the associated risk and want to retain as much of the potential value created by a successful planning outcome as possible.
Outright Sale
Sometimes the priority is not pursuing a lengthy planning process. If you need to realise the value of your land sooner and want a straightforward exit, an outright sale may be the appropriate route.
Cash And A More Immediate Exit
You are not waiting for planning to be achieved. In return, the price may reflect the land's current position rather than the full value that could potentially be created through a successful planning process.
Sell The Land In Its Current Position
The landowner chooses to sell without waiting to pursue planning or a longer-term development strategy. The buyer assesses the land and makes an offer based on its current circumstances and potential.
Certainty And Speed Can Matter
For some landowners, access to capital and the ability to exit now may be more important than waiting years for planning and development potential to be realised.
Some Hope Value May Remain
A buyer may recognise potential in the land and reflect some of that potential in their offer. However, this should not be confused with the value that might be achieved after planning.
When Can An Outright Sale Make Sense?
The important point: an outright sale is not necessarily about achieving the maximum possible future value. It is about balancing value against certainty, timing and the landowner's need for an exit.
Land Sales & Disposal
Once a development opportunity is established, the focus can move from creating planning value to finding the right buyer and achieving a suitable disposal.
A Route To Market For Established Opportunities
Land sales and disposal can be appropriate where planning permission has already been obtained or where the land represents a clearly established development opportunity. At this stage, the focus is on presenting the opportunity correctly and connecting it with potential buyers or developers.
The development opportunity is established. The priority is now finding the right buyer and achieving a suitable sale.
When Can This Route Apply?
Your Land Store
Your Land Store is the sister company to Revive Estates Group. It provides a dedicated route to market for suitable land and development opportunities, helping connect established opportunities with potential buyers and developers.
If your land already has planning or a clearly established development opportunity, the next question may not be how to obtain planning — but how best to bring the opportunity to market.